{"id":168,"date":"2014-09-13T20:23:07","date_gmt":"2014-09-13T20:23:07","guid":{"rendered":"http:\/\/www.on-school.com\/blog\/?p=168"},"modified":"2014-09-20T01:51:49","modified_gmt":"2014-09-20T01:51:49","slug":"que-es-el-business-model-canvas-para-que-sirve","status":"publish","type":"post","link":"https:\/\/www.on-school.com\/blog\/que-es-el-business-model-canvas-para-que-sirve\/","title":{"rendered":"\u00bfQu\u00e9 es el Business Model Canvas? \u00bfPara qu\u00e9 sirve?"},"content":{"rendered":"

-\u00bfQu\u00e9 es el Business Model Canvas?<\/strong> \u00bfPara qu\u00e9 sirve?<\/strong><\/p>\n

CANVAS Lienzo para Modelos de Negocio. Es una herramienta para crear y dise\u00f1ar modelos de negocio de una forma simple, sencilla, organizada, din\u00e1mica, y muy \u00fatil para cualquier persona que quiera emprender un negocio o mejorar el que tiene actualmente en un formato innovador, creativo y estrat\u00e9gico.(Benito, 2013).<\/p>\n

<\/p>\n

-\u00bfQu\u00e9 elementos contiene y qu\u00e9 es cada uno de ellos?<\/strong><\/p>\n

Es una plantilla de trabajo\u00a0formada por nueve bloques donde se visualiza la propuesta general del negocio.\u00a0La idea es ir completando la informaci\u00f3n que se pone en cada bloque, eso permite el dinamismo de mover y acomodar la informaci\u00f3n donde realmente\u00a0corresponda, adem\u00e1s se tiene una visi\u00f3n m\u00e1s general y un mejor punto de vista\u00a0del negocio.<\/p>\n

El modelo\u00a0funciona como un \u2018\u2019tablero\u2019\u2019 de nueve casillas y cada casilla representa un\u00a0aspecto fundamental del negocio donde se pone la informaci\u00f3n relevante\u00a0de cada uno de esos aspectos, los cuales ser\u00edan los siguientes:
\n1.-Segmentos\u00a0de clientes: \u00bfA qui\u00e9n nos dirigimos? \u00bfQu\u00e9 segmentos consideramos? \u00bfCu\u00e1les\u00a0son prioritarios? Aqu\u00ed se pone la informaci\u00f3n referente a los clientes que\u00a0tenemos.<\/p>\n

2.-Propuesta de valor: \u00bfQu\u00e9\u00a0valor estamos ofreciendo a los clientes? \u00bfQu\u00e9 problemas solucionamos? \u00bfQu\u00e9\u00a0necesidad satisfacemos? \u00bfQu\u00e9 beneficios aporta?<\/p>\n

3.-Canales de distribuci\u00f3n y\u00a0comunicaciones: \u00bfA trav\u00e9s de qu\u00e9 canales\/medios se conectar\u00e1 y se atender\u00e1 a\u00a0los clientes? \u00bfC\u00f3mo podemos llegar a ellos? \u00bfC\u00f3mo se integran nuestros canales\u00a0y cu\u00e1les funcionan mejor?<\/p>\n

4.-Relaci\u00f3n con el cliente:\u00a0\u00bfQu\u00e9 tipo de relaciones esperan los clientes que se establezcan y se\u00a0mantengan con ellos? \u00bfQu\u00e9 relaciones hemos establecido? \u00bfC\u00f3mo se integran en el\u00a0modelo de negocio?<\/p>\n

5.-Fuentes\u00a0de ingreso: \u00bfQu\u00e9 valor est\u00e1n dispuestos a pagar los clientes por dicha\u00a0soluci\u00f3n? \u00bfMediante qu\u00e9 formas de pago? \u00bfQu\u00e9 margen se obtendr\u00e1?<\/p>\n

6.-Recursos claves: \u00bfQu\u00e9\u00a0recursos clave requiere este modelo o negocio?<\/p>\n

7.-Actividades clave:\u00a0\u00bfQu\u00e9\u00a0soluciones o actividades clave se va a desarrollar en este modelo de negocio?\u00a0\u00bfDe qu\u00e9 manera se llevar\u00e1 a cabo?<\/p>\n

8.-Sociedades clave:\u00a0\u00bfQui\u00e9nes\u00a0son nuestros socios? \u00bfQui\u00e9nes son nuestros proveedores clave? \u00bfCon qui\u00e9n\u00a0tendr\u00edamos que tener alianzas estrat\u00e9gicas?<\/p>\n

9.-Estructura de costos:\u00a0\u00bfCu\u00e1l\u00a0es la estructura de costos de este modelo de negocio?
\nEl modelo CANVAS para empresa surgi\u00f3\u00a0en el 2010 y no es m\u00e1s que una herramienta din\u00e1mica que te permite, adem\u00e1s de sentar\u00a0la base del negocio, reacomodar ideas y replantear el plan (valga la\u00a0redundancia) de acuerdo a los cambios fuera de tu control que se puedan\u00a0presentar, sean cuales sean. (Benito, 2013).<\/p>\n

-\u00bfSer\u00eda \u00fatil en mi proyecto?\u00a0<\/strong><\/p>\n

Si es muy \u00fatil, ya que tiene preguntas clave para emprender el negocio del bus en las escuelas urbanas. Adem\u00e1s de que cuenta con el detalle de preguntas que permiten realizarse dentro del proyecto que no se hab\u00edan pensado para este momento.<\/p>\n

-\u00bfC\u00f3mo se aplicar\u00eda?<\/strong><\/p>\n

Primeramente, complementando todas las preguntas que nos dice dicho Business Model CANVAS y despu\u00e9s aplicarlo para que sea calificado por los tutores de CANVAS.<\/p>\n

As\u00ed nos dar\u00edamos cuenta que si dicho proyecto (bus para escuelas urbanas) es el apropiado para ponerlo a prueba.<\/p>\n

Realmente me gusto las preguntas que pone para realizar un plan de proyecto.<\/p>\n","protected":false},"excerpt":{"rendered":"

-\u00bfQu\u00e9 es el Business Model Canvas? \u00bfPara qu\u00e9 sirve? CANVAS Lienzo para Modelos de Negocio. Es una herramienta para crear y dise\u00f1ar modelos de negocio de una forma simple, sencilla, organizada, din\u00e1mica, y muy \u00fatil para cualquier persona que quiera emprender un negocio o mejorar el que tiene actualmente en un formato innovador, creativo y […]<\/p>\n","protected":false},"author":2,"featured_media":245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19,95,4],"tags":[116],"class_list":["post-168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciencias-de-la-educacion","category-ciencias-sociales","category-tecnologias-de-la-informacion","tag-que-es-el-business-model-canvas-para-que-sirve"],"yoast_head":"\n\u00bfQu\u00e9 es el Business Model Canvas? 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