Gap model<\/figcaption><\/figure>\nREFERENCIAS<\/strong><\/p>\n[1] FITZSIMMONS J.A. FITZSIMMONS, M.J. Service management: Operations, Strategy and Information Technology. McGraw-Hill. New York<\/em>.<\/strong><\/p>\n[2] VARGO, STEPHEN. LUSCH, ROBERT. Evolving to a New Dominant Logic for Marketing<\/em>. Journal of Marketing. Vol 68 January 2004, 1 \u2013 17.<\/strong><\/p>\n[3] SPOHRER, J., MAGLIO, P. 2008. The emergence of service science. <\/em>Production and Operation Management. 17, 238-246.<\/strong><\/p>\n[4] SPOHRER, J., MAGLIO, P.P., BAILEY, J. & GRUHL, D. 2007 Steps toward a science of service systems.<\/em> Computer, 40, 41-77<\/strong><\/p>\n[5] ARGYRIS, C. 1991. Teaching smart people how to learn<\/em>. Harvard<\/strong><\/p>\nBusiness Review, 4, 69-81.<\/strong><\/p>\n[6] ARGYRIS, C. 1977. Double loop learning in organizations.<\/em> Harvard<\/strong><\/p>\nBusiness Review, 55, 11.<\/strong><\/p>\n[7] LUSCH, R. F., VARGO, S. L. & O\u2019BRIEN, M. 2007. Competing through service: Insights from service-dominant logic<\/em>. Journal of retailing, 83, 5-18.<\/strong><\/p>\n[8] ALTER, S. 2012. Metamodel for Service Analysis and Design Based on an Operational View of Service and Service Systems<\/em>. Service Science, 4, 218-235.<\/strong><\/p>\n[9] <\/strong>JEFFREY PURYEAR. 1997. La educaci\u00f3n en Am\u00e9rica Latina: Problemas y Desaf\u00edos.<\/em> <\/strong>Latin America Program Study group.<\/strong><\/p>\n[10] BARON & HARRIS. 2006. <\/strong>A new dominant Logic in Marketing: Pedagogical Logic Implications.<\/em><\/strong> The marketing Review, 2006, 6, 289-300.<\/strong><\/p>\n[11] FORD & DOWEN. 2008. A Service-Dominant Logic for Managment Education: It\u2019s Time<\/em>. Academy of Management Learning & Education. 2008. Vol 7, No. 2, 224-243<\/strong><\/p>\n[12] IRENE CL Ng. JEANNIE FORBES 2008. Education as service: The understanding of university experience through the service logic<\/em>. Journal of Marketing of Higher Education.<\/strong><\/p>\n[13] ROSADO, HELLAWELL Y ZAMORA 2011. An Analysis of Education Systems in Mexico and the United States.<\/em><\/strong><\/p>\n[14] CAETANO ALV\u00c9S, NUNO. 2003. Marketing en los servicios de educaci\u00f3n: Modelos de Percepci\u00f3n de calidad. <\/em>\u00a0Madrid.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"GESTI\u00d3N DE SERVICIOS Y LA EDUCACI\u00d3N VISTA COMO UN SISTEMA DE SERVICIO Jos\u00e9 Luis S\u00e1nchez Ferrusca, Instituto Tecnol\u00f3gico y de Estudios Superiores de Occidente RESUMEN Actualmente en M\u00e9xico se vive un rezago educativo en todos los niveles de ense\u00f1anza debido a la incorrecta aplicaci\u00f3n de viejos modelos de ense\u00f1anza lo que propicia que M\u00e9xico se […]<\/p>\n","protected":false},"author":1,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[59,52,93,81,51,958,94,79,80,71,83,82,57],"class_list":["post-135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-de-servicios-de-ti","tag-alter","tag-argyris","tag-baron","tag-education-as-service","tag-fitzsimmons","tag-gestion-de-servicios-de-ti","tag-harris","tag-irene-c-l","tag-jeannie-forbes","tag-lusch","tag-maglio","tag-spohrer","tag-vargo"],"yoast_head":"\n
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Dependiendo de la definici\u00f3n que cada uno de nosotros tengamos, es la orientaci\u00f3n que le vamos a dar al servicio que ofrecemos. 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